UW Medicine’s transition to a new look for our brand continues with the launch of the Brand Resources Website. As previously announced, the website is your toolkit for creating branded materials that feature a fresh visual look (color purple) and a new tagline to distinguish UW Medicine from other local health systems.
When you visit the site, you will find the following resources, and much more:
- Updated editorial, digital and photography style guides as well as guidelines for using the new logos, colors, fonts and tagline.
- Examples and design specifications for business cards and envelopes that can be ordered from Creative Communications.
- Templates for email signatures, letterhead, PowerPoint presentations, fact sheets and agendas.
- Downloadable PDFs of the UW Medicine Fact Book and Fact Sheets.
UW Medicine Strategic Marketing & Communications will update the site regularly with additional resources for developing branded materials. If you have bookmarks to the previous brand site, the new URL remains the same: https://www.uwmedicine.org/brand. Bookmarks pointing to subpages on the prior brand site will need to be updated.
For more information, please see the FAQ on The Huddle or contact UW Medicine Strategic Marketing & Communications at uwmmktg@uw.edu.
